“We have doubled our hits on rain suit ads that we are running on pay per click services. Our Ebay store is seeing the same results. “
Most people buy rain gear during or after being caught in the rain. Have you ever been caught in the middle of a round and scurry to the local pro shop to purchase a rain suit or perhaps a golf bag cover. One online retailer http://www.PlayInTheRain.com has seen a huge increase in traffic hits to their website. Hits have doubled in the past two months on pages featuring rain gear.
“We have doubled our hits on rain suit ads that we are running on pay per click services. Our Ebay store is seeing the same results. Our number one selling rain suit has doubled in the past two months. We are receiving many Canadian orders. Most golf courses in Canada due to weather have not opened for the season.” Said Derrick. Other popular searches are Wet Grip golf gloves. Wet Grips is a golf glove specially designed to play golf in the rain. They are designed to prevent your hands from slipping while playing in the rain.
http://www.Playintherain.com owner Derrick Burton feels all of the rain delays on the PGA tour is a direct result of this trend in 2005 The PGA Tour has had many rain delays in the past 8 weeks. The Masters last week had a rain delay.
He feels TV starved golf addicts must be filling the time they put aside to watch these events, browsing on online. Increased browsing has resulted in increased sales. The rain delays must have drawn golfers attention to playing in the rain.
–Evan Mugford